Media Solutions

Rapport’s monitoring, analytical, insight and consulting solutions cover the entire spread of Direct Response channels. This means that you can easily benchmark one channel against another, or compare or test different media within the same channel type.

Direct Response TV

With more popularity and buying choice in DRTV than ever, calculating the optimum mix can be highly challenging. Our novel analytical techniques can help you arrive at the optimum conclusion, uncovering the most effective combinations of channel, daypart, programmes and region to maximise sales.

Direct Mail

It is frustrating and costly waiting to find out which DM creative works best. Our daily updates mean that assessments can be made more quickly, enabling inclusion of the correct messaging and content on your next campaign rather than wastage on ineffective material.

Directories

Now, there’s no need to wait up to 18 months to determine your optimum directory strategy, as we measure performance at individual book level. In this way, the results from new creative tests in a small sample of books can be isolated and reported within just a few months of publication. And to keep things simple, there’s no need to use different telephone numbers in each book.

Doordrops

Although doordrop campaigns are bought at postal sector level, it’s often difficult to match sales back to specific sectors due to the inaccuracy associated with source codes. Our ability to match geographically enables fast and accurate results by postal sector and campaign number dialled. As a bonus, we identify high volume doordrop areas that generate zero response, highlighting distribution issues and opportunities for credits that would otherwise go unreported.

Press – Page Advertising and Inserts

We can uncover the specific combinations of region/title/creative/format that work most cost effectively. Also, testing inserts regionally, a facility offered by many national press and magazine titles provides fantastic buying opportunities ... the challenge is identifying the good ones. Typically, we find hidden buying opportunities due to response rates varying by hundreds of percentage points between different combinations.

Gold Numbers

We have access to some of the best Gold numbers available and regularly supply clients seeking cost effective, memorable numbers for TV campaigns. Our gold numbers come with an important added benefit that others can’t guarantee – the ability to track individual callers responding in order to accurately measure performance. Contact us on 0800 180 4430 to check availability.