Increase Advertising ROI
The premise underlying this conundrum is the inability to accurately gauge which activity actually generates sales and which provides zero return by merely generating interest. This is where Rapport can help.
We focus on the two fundamental elements that improve performance of the “other 50%”
- Identifying the optimum media mix that generates sales at the lowest cost.
- Improving the proportion of advertising respondents actually handled at the call centre.
Using Rapport, you can leverage the multiplier effect that improvements to both can bring.
Key to improving advertising performance is using the best possible response data for campaign planning. Rapport uses empirical network data to generate proven cost per sale metrics. This eliminates the traditional and typically skewed effect caused by call centre agents mismatching campaign source codes to media.
Operationally, our solution begins by identifying the issues that prevent respondents getting through to agents – and provides recommendations on how to avoid them. 100% of individual callers responding are tracked, even those who withhold their telephone number. Our forecasting models show you how best to plan media activity to achieve the smoothest possible response curves – avoiding unnecessary peaks, allowing more callers to get through and in turn, increasing your advertising ROI.
