Rapport has been working with blue-chip organisations with a significant Direct Marketing focus since 1996. A common challenge for them is identifying the true Cost per Sale across media budgets, often impossible using in–house call centre data.

With a blend of Marketing, Advertising and Telecoms expertise, we developed “4-Sight”; a unique software based system using superior data to identify the optimum media mix.

Realising that even the best media plan is only as good as the operation handling the calls, we focus as much on helping clients solve Operational Issues as we do on Media Performance. The result is a powerful combination, delivering sustainable improvements to the bottom line.